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OOH grows through global domination

The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.

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Retail and inkjet to drive innovation in printed signage

Marginal growth in the global market for printed signage will be driven by increased competition in the retail sector and the continued adoption of inkjet technology, according to Smithers Pira, a market research firm focused on print, paper and packaging supply chains.

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FESPA’s 2017 print expo most international yet

The Federation of European Screen Printers Associations’ (FESPA’s) 2017 global print expo, which took place last month in Hamburg, Germany, was the most diverse and international yet, drawing signmakers and print service providers (PSPs) from nearly 140 countries.

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Education sector represents growth for digital signage

The global digital signage market will experience a compound annual growth rate (CAGR) of more than 10 per cent in the education sector over the next four years, according to the latest forecast from Technavio, a technology research and advisory company.

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Creative OOH ads drive online discussion

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

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OOH advertising market grows globally

The global out-of-home (OOH) advertising market is projected to experience a compound annual growth rate (CAGR) of five per cent and will be worth nearly US$45.5 billion by 2021, according a new study by technology research and advisory firm Technavio.

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Drive-thru digital signage boosts QSRs’ profits

The deployment of outdoor digital menu boards at drive-thru locations both increases profits and reduces expenses for quick-service restaurants (QSRs), according a new total economic impact (TEI) study by Forrestor Consulting, commissioned by Samsung Electronics America.

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Digital inkjet printing in fashion for fabrics

There are increasingly compelling opportunities for digital inkjet printing in the textile industry, according to the latest research from Smithers Pira, which tracks the packaging, print and paper supply chains.

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