Programmatic platforms drive DOOH growth

9 November 2017

The digital out-of-home (DOOH) advertising market was valued at US$12.5 billion in 2006 and will reach US$26.2 billion by 2023, according to a new forecast from Research and Markets, for a compound annual growth rate (CAGR) of 10.7 per cent.

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Sign companies on pace to benefit from economic growth

2 November 2017

As the economy continues to grow, companies that produce signs, graphics and related visual communications media are on pace to benefit in the year ahead, according to the latest quarterly economic report from the International Sign Association (ISA).

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DOOH on the grow around the world

28 September 2017

Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.

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OOH ads reach vast majority of Canadian consumers

7 September 2017

Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study.

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Sign industry poised to reap benefits of stronger economy

24 August 2017

Sign, graphics and visual communications companies are well-positioned to reap the benefits of general economic growth, according to the International Sign Association’s (ISA’s) latest quarterly report.

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OOH ads synchronize well with consumer purchases

17 August 2017

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

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Aluminum composite panels see growth in signage and construction

10 August 2017

The global market for aluminum composite panels (ACPs), as used in the sign industry, is projected to experience a compound annual growth rate (CAGR) of six per cent through 2021, according to a new report from Technavio, a technology research and advisory firm.

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LEDs increase dominance of signage market

3 August 2017

The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.

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Digital signage software market to double in value

13 July 2017

The digital signage software market was valued at nearly US$4.5 billion in 2016 and is expected to more than double within a seven-year period, topping US$9 billion by 2023, according to MarketsandMarkets.

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OOH grows through global domination

6 July 2017

The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.

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