Arena Board Advertising

The NHL has grown to 31 teams (32 by 2021), each of which is filling their boards with corporate logos and ads which speak to those in the stands, as well as the television audience. Although, it may not seem like much, but it adds up to a lot of wide-format printing.

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The Writing is on the Wall

With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.

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Powdercoated Signage Brings History to Life

When Cornwall, Ont., decided to incorporate a city-wide visual walking tour, complete with informative and descriptive signage along its waterfront trail, project planners needed to ensure the material selected for the panels would allow for a permanent graffiti-resistant installation that would not chip, fade, or rust with time.

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Communication Strategies to Manage the Generation Gap

Effective communication is key in almost every aspect of daily life, without it, people become disconnected, begin to make assumptions, and have to put in a lot more effort than necessary just to get some of the most basic tasks completed. That said, where and when does good communication really begin?

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Establishing clear routes

Industry professionals tend to consider signage as the key to a successful wayfinding program. While this author certainly does not dispute this point, those involved in the design of these types of projects are also required to give a great deal of attention to the human experience.

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Choosing the right display for video walls

Over the past decade, video walls have become an increasingly popular digital signage choice. This is because they are particularly effective at engaging people and delivering messages efficiently. They offer larger, higher resolution images than a single display, and they can be built to almost any configuration to fit a specific space or purpose.

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The versatility of UV LED printers

When industry professionals exhibit ultraviolet (UV) light-emitting diode (LED) printers at trade shows or discuss the technology when leading an educational seminar, visitors often ask questions such as, ‘why are these so popular?’ or ‘why are people investing in this?’

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