By Scott Mitchell Over the last two years, the broad media landscape has experienced more disruption than ever before as result of the global pandemic. To “keep heads above water,” marketers had to re-evaluate how they reach customers, leading many to explore new and innovative opportunities to engage with their audience. In response to this,…
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By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to…
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By Estella Tolentino-Cooke Vehicle wraps come in many shapes and sizes. For those clients looking for maximum visibility, there is no greater platform than a moving billboard such as a bus or train. For signmakers involved in this segment of the industry, huge vehicle wraps come with their own unique set of challenges. One could…
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By Courtney Bachar Modern technology and social media may have changed the face of marketing over the last several years, but tradeshow events remain a highly important tool for promoting a business’ products or services. Tradeshows provide a fantastic opportunity to get your business noticed and to engage with customers face-to-face. People who attend tradeshows…
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By Courtney Bachar During the COVID-19 pandemic, many people searched for ways to stay active. Getting outdoors and venturing to parks and attractions was, and is, a popular choice for many. The Golden Skybridge in Golden, B.C., Canada’s highest suspension bridge, opened in May 2021. Perched 130 m (426 ft) above an expansive canyon and…
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By Ginny Mumm Tim Bezner, owner of Westmount Signs in Waterloo, Ont., is excited for the future of printing. Westmount has been around since 2004 and, even with the changes brought about by the pandemic, he notes, “I am still amazed by how many signs are going up all around us. The future looks bright…
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By Fola Kunle-Hassan Signs are a vital part of many successful businesses. They draw attention to a place of business, as well as market goods and services to the public. In designing a sign, the best sign companies will ensure the product meets its objectives while respecting the project budget. As many signmakers already know,…
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By Ginny Mumm As all retailers know, reaching consumers with clear and effective signage while they are navigating retail settings is a critical sales tool. As any sign professional will tell you, “clear and effective” is the hard part. However, research has shown point-of-purchase (POP) signs and wayfinding signage that advertises specific items and shows…
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By Courtney Bachar Blain Buchanan began his career in signmaking 19 years ago by hand painting signs and murals for fishing boats, as well as chainsaw carving. Located in the Town of O’Leary, PEI, Buchanan’s shop started in his basement. He said the name of his shop, Blain Buchanan Signs, was a no-brainer since everyone…
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By Marty Dolson The perception that partnerships between businesses concede or reduce the bottom line has never been accurate. In today’s competitive market, strategic partnerships increase the bottom line. Ultimately, a partnership of two companies within the same industry expands the experience and knowledge for the customer. Each partner has strengths and weaknesses—nobody does everything…
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