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Substrates: Creating a unique vehicle graphic to commemorate Kobe Bryant

When basketball star Kobe Bryant, his daughter Gianna, and seven other people died in a tragic helicopter crash, the team at Speedy Transport Group Inc., turned to Saint-Georges, Que.-based fleet vehicle wraps specialist Turbo Images and its sister company, Turbo Studio, to create a unique wrap for one of Speedy Transport’s trailers.

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Fully Promoted: Helping brands get noticed

Sign Media Canada recently spoke with Megan McGregor, marketing and general manager at Fully Promoted in Peterborough, Ont., to learn more about the shop’s history, screenprinting process, recent projects, and how the team intends to keep ahead of the game in a constantly evolving and competitive landscape.

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Redefining the food-court experience with a unique brand identity

When Italian bistro Scaccia decided to set up shop at Toronto Union Station’s brand-new food court, the restaurant expressed its desire for an eye-catching point of purchase (POP) retail sign that would not only make heads turn, but would also support the unique vibe of Canada’s busiest transit hub.

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Social media marketing strategies during COVID-19

With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?

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