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OLED market to triple by 2023

The worldwide organic light-emitting diode (OLED) market will roughly triple in size, from US$16.58 billion in 2016 to US$48.81 billion in 2023, according to new research from ReportsnReports.

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Programmatic platforms drive DOOH growth

The digital out-of-home (DOOH) advertising market was valued at US$12.5 billion in 2006 and will reach US$26.2 billion by 2023, according to a new forecast from Research and Markets, for a compound annual growth rate (CAGR) of 10.7 per cent.

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DOOH on the grow around the world

Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.

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OOH ads synchronize well with consumer purchases

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

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LEDs increase dominance of signage market

The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.

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