Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.
Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study.
Sign, graphics and visual communications companies are well-positioned to reap the benefits of general economic growth, according to the International Sign Association’s (ISA’s) latest quarterly report.
Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).
The global market for aluminum composite panels (ACPs), as used in the sign industry, is projected to experience a compound annual growth rate (CAGR) of six per cent through 2021, according to a new report from Technavio, a technology research and advisory firm.
The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.
The digital signage software market was valued at nearly US$4.5 billion in 2016 and is expected to more than double within a seven-year period, topping US$9 billion by 2023, according to MarketsandMarkets.
The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.
Marginal growth in the global market for printed signage will be driven by increased competition in the retail sector and the continued adoption of inkjet technology, according to Smithers Pira, a market research firm focused on print, paper and packaging supply chains.
The Federation of European Screen Printers Associations’ (FESPA’s) 2017 global print expo, which took place last month in Hamburg, Germany, was the most diverse and international yet, drawing signmakers and print service providers (PSPs) from nearly 140 countries.