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DOOH on the grow around the world

Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.

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OOH ads synchronize well with consumer purchases

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

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LEDs increase dominance of signage market

The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.

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OOH grows through global domination

The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.

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Retail and inkjet to drive innovation in printed signage

Marginal growth in the global market for printed signage will be driven by increased competition in the retail sector and the continued adoption of inkjet technology, according to Smithers Pira, a market research firm focused on print, paper and packaging supply chains.

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