The out-of-home (OOH) advertising firms that comprise the OOH Marketing Association of Canada (OMAC) provided space worth more than $24 million in 2016 to more than 120 non-profit organizations and charities.
The digital out-of-home (DOOH) advertising market was valued at US$12.5 billion in 2006 and will reach US$26.2 billion by 2023, according to a new forecast from Research and Markets, for a compound annual growth rate (CAGR) of 10.7 per cent.
As the economy continues to grow, companies that produce signs, graphics and related visual communications media are on pace to benefit in the year ahead, according to the latest quarterly economic report from the International Sign Association (ISA).
Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.
Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study.
Sign, graphics and visual communications companies are well-positioned to reap the benefits of general economic growth, according to the International Sign Association’s (ISA’s) latest quarterly report.
Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).
The global market for aluminum composite panels (ACPs), as used in the sign industry, is projected to experience a compound annual growth rate (CAGR) of six per cent through 2021, according to a new report from Technavio, a technology research and advisory firm.
The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.