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OOH ads synchronize well with consumer purchases

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

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LEDs increase dominance of signage market

The worldwide value of light-emitting diodes (LEDs) used in signage and professional displays continues to increase for both indoor and outdoor applications, according to the latest forecast from ElectroniCast Consultants.

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OOH grows through global domination

The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.

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Retail and inkjet to drive innovation in printed signage

Marginal growth in the global market for printed signage will be driven by increased competition in the retail sector and the continued adoption of inkjet technology, according to Smithers Pira, a market research firm focused on print, paper and packaging supply chains.

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FESPA’s 2017 print expo most international yet

The Federation of European Screen Printers Associations’ (FESPA’s) 2017 global print expo, which took place last month in Hamburg, Germany, was the most diverse and international yet, drawing signmakers and print service providers (PSPs) from nearly 140 countries.

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Education sector represents growth for digital signage

The global digital signage market will experience a compound annual growth rate (CAGR) of more than 10 per cent in the education sector over the next four years, according to the latest forecast from Technavio, a technology research and advisory company.

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Creative OOH ads drive online discussion

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

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