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New technologies help fuel growth for sign industry

Image courtesy AdMobilize

The sign, graphics and visual communications industry is enjoying solid growth, thanks to a strong global economy and the availability of new products, according to the International Sign Association’s (ISA’s) most recent quarterly economic report.

Based on data compiled in June by research firms IHS Markit and Vandiver Associates and sponsored by the National Association of Sign Supply Distributors (NASSD), the report assesses several segments of the industry, including printed, electrical, digital and architectural signage.

The firms’ analysts anticipate economic growth of about three per cent for the second half of 2018, then 2.8 per cent in 2019 and 1.8 per cent in 2020. While they say the “increasingly belligerent stance of the U.S.” could trigger a trade war, they foresee “good times” for sign manufacturing and anticipate further integration of digital signage displays with such technologies as near-field communication (NFC), motion sensors, touch screens and voice and facial recognition (pictured).

To read all of the research, visit www.signs.org/quarterlyreport. The report is free for members of ISA and affiliated associations, including the Sign Association of Canada (SAC).

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