Canadian non-traditional media company Media City and Signpatico, an outdoor advertising company, have strategically joined networks and aligned people, platforms, and processes.
The new brand Vendo Media (Vendo) is Canada’s third largest digital out-of-home (DOOH) network offering more than 240 digital faces from coast to coast. The brand offers a robust place-based media and out-of-home (OOH) network, including an office tower, venue facility, shopping centre, and commuter network. Vendo delivers DOOH across 73 markets in Canada, with an exclusive or key supplier position in more than 50 per cent of these markets.
“When we looked at the synergistic fit of ad spaces, DOOH markets, and teams, this just made perfect sense,” said Media City’s CEO, Sylvio Deluca. “More importantly, we are now able to bring scale to ad agencies and advertisers and make our assets easy to buy with a company that is going to be flexible.”
“We see great alignment of our business with Media City and have been impressed with the calibre of their people and company,” said Signpatico’s CEO, James McDonnell. “As a multi-stage process, this first step is an exciting part of our complete merger and introduces our Vendo brand into the market, creating a unique offering. Our strategic fit will enable our business to grow and capture new opportunity for client reach.”