The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.
More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has on consumer behaviour.
The Digital Place-based Advertising Association (DPAA) has announced it will hold its second annual Video Everywhere Canada summit on May 29 in Toronto.
Pattison Outdoor Advertising, in partnership with Oxford Properties Group, has completed the installation of a new digital canvas located in Calgary, Alta.’s Plus 15 Pathway at Bow Valley Square.
In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.
When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
Global News has extended its partnership with Pattison Onestop, becoming the official news content and information provider for Calgary Transit and the Toronto Transit Commission’s (TTC’s) digital out-of-home (DOOH) advertising networks.
Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.
Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future.
