Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.
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When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
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Global News has extended its partnership with Pattison Onestop, becoming the official news content and information provider for Calgary Transit and the Toronto Transit Commission’s (TTC’s) digital out-of-home (DOOH) advertising networks.
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Worldwide digital out-of-home (DOOH) advertising revenue is on pace to grow by 13 per cent this year, to a projected US$13.4 billion, according to new data from market research and analytics firm PQ Media.
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Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future.
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