Tag Archives: DOOH Advertising

Broadsign, Captivate partnership opens new doors for advertisers 19 February 2021 Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network. + Read More

Vertical Impression, Rogers Sports & Media partner to create new multi-channel opportunities 4 February 2021 Residential digital out-of-home (DOOH) advertising company Vertical Impression has entered an exclusive sales partnership with Rogers Sports & Media. + Read More

Lamar’s Vancouver digital transit OOH inventory available for programmatic buying 4 February 2021 Lamar Advertising Company’s digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. + Read More

Out-of-home advertising: Trends that shaped this segment in 2020 22 January 2021 Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. + Read More

Frontrunner, Lightbox partnership will allow businesses to monetize vacant storefront windows 21 December 2020 FrontRunner Technologies has announced it is entering a partnership with digital out-of-home media company Lightbox OOH Video Network. + Read More

Pattison partners with Ontario sign shop to install LED displays in Toronto 3 December 2020 Pattison Outdoor has partnered with Ontario sign company Media Resources Inc., to design, engineer, and install dual-sided light-emitting diode (LED) screens located on the Gardiner Expressway in Toronto. + Read More

Media City, Signpatico to offer robust place-based media and OOH network 18 November 2020 Canadian non-traditional media company Media City and Signpatico, an outdoor advertising company, have strategically joined networks and aligned people, platforms, and processes. + Read More

Verizon Media teams with Broadsign to extend programmatic omnichannel offering 21 September 2020 Verizon Media and Broadsign have partnered to directly integrate the former’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform (SSP). + Read More

Montreal’s suburbs receive nine new digital transit shelters 10 September 2020 As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore. + Read More

AI-powered elevator ad screen network joins DPAA 19 August 2020 Vertical Impression, a Canadian residential elevator screen communication and advertising network, recently joined Digital Place-based Advertising Association (DPAA) as its newest member. + Read More