Pattison Outdoor has partnered with Ontario sign company Media Resources Inc., to design, engineer, and install dual-sided light-emitting diode (LED) screens located on the Gardiner Expressway in Toronto.
Canadian non-traditional media company Media City and Signpatico, an outdoor advertising company, have strategically joined networks and aligned people, platforms, and processes.
Verizon Media and Broadsign have partnered to directly integrate the former’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform (SSP).
As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore.
Vertical Impression, a Canadian residential elevator screen communication and advertising network, recently joined Digital Place-based Advertising Association (DPAA) as its newest member.
Wearables are part of a rising technology class and are fundamentally altering the way people interact with machines and, at the same time, with one another. They are also creating new opportunities for companies in digital out-of-home (DOOH) and retail that are looking—and listening—for change.
World Out of Home Organization (WOO) has collaborated with U.K.-based creative agency New Commercial Arts to create a global digital out-of-home (DOOH) campaign, ‘#OurSecondChance.’
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
Pattison Outdoor Advertising recently announced a partnership with Quebec-based real estate developer Devimco Immobilier and French-language digital news editor La Presse.
