Debbie Drutz, the vice-president, sales, for Astral, a division of Bell Media Inc., is one of three new executives to be voted onto the digital out-of-home marketing association’s (DPAA’s) board of directors.
In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Toronto-based MaxTV Media, which manages interactive digital notice boards in residential condominium buildings across Ontario, has added its inventory to Campsite Global’s programmatic digital out-of-home (DOOH) advertising platform.
Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.
Captivate, which operates a digital out-of-home (DOOH) advertising network in North American office towers’ elevators and lobbies, has officially expanded in Ottawa with the addition of bilingual content on more than 40 screens.
Cadillac Fairview (CF) has combined two adjacent outdoor screens at the Toronto Eaton Centre (TEC) to create a single, 785-m2 (8,454-sf) digital out-of-home (DOOH) advertising space, managed by Branded Cities Canada.