VENDO Media has announced an exclusive sales representation of Directwest’s Outdoor Digital assets across Canada, except within the province of Saskatchewan. Directwest also announced exclusive sales representation of VENDO Media’s Outdoor Digital assets within the province of Saskatchewan.
GroupM Singapore has announced a partnership with Montreal-headquartered Hivestack, a leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau has welcomed Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and marketing services.