Tag Archives: DOOH

Hivestack partners with Yahoo to expand digital media experience

Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide. Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory…

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Vistar releases reach and frequency planning capabilities for DOOH

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…

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Broadsign expands digital-out-of-home portfolio in the U.S. and Australia

Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…

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Vistar launches dynamic creative capabilities for DOOH eco-system

Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…

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Vistar Media and Mira partner to measure online activity of DOOH

Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), has partnered with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. As a result of this partnership, marketers can now measure the effectiveness of their programmatic DOOH campaigns via Vistar across a variety of online…

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Allvision welcomes new COO/CAO and general counsel

Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel. Zecchino brings with him nearly 17 years of legal and practical experience in all aspects of the out-of-home (OOH) industry, the last seven of which…

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