Throughout 2020, Canadian Out of Home Measurement Bureau (COMMB) observed travel patterns to understand the effect on consumer behaviours and traffic trends.
Branded Cities has entered into a long-term agreement with Rogers Sports & Media for the redevelopment of the Rogers Tower located in downtown Toronto.
Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act.
The World Out of Home Organization (WOO) has scheduled its first ‘world tour’ for 2021 that will consist of three events, two of which are hoped to be live.
Quebecor’s out-of-home (OOH) segment has introduced an interactive platform that allows advertisers to virtually explore its street furniture and learn more about the company’s offerings.
Pattison Outdoor has partnered with Ontario sign company Media Resources Inc., to design, engineer, and install dual-sided light-emitting diode (LED) screens located on the Gardiner Expressway in Toronto.
Canadian non-traditional media company Media City and Signpatico, an outdoor advertising company, have strategically joined networks and aligned people, platforms, and processes.
