Tag Archives: out-of-home

Programmatic DOOH campaign to elevate eyewear brand in Canada and U.S. 27 February 2023 Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S. + Read More

Updated OOH platform to enhance Broadsign’s user interface 23 January 2023 Out-of-home (OOH) technology developer Broadsign, of Montreal, recently launched the next generation of its media management platform. + Read More

Sales director to drive growth in Lamar’s Canadian transit network 9 January 2023 North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. + Read More

Acquisitions, OOH make top headlines of 2022 28 December 2022 Without a doubt, the industry saw yet another action-packed year—and Sign Media Canada was there to capture all the latest news and trends. + Read More

New Pattison grant program to uplift organizations focused on diversity 12 December 2022 A new grant program, launched by Pattison Outdoor, will distribute $1 million in out-of-home media space to non-profit and charitable organizations, to help promote diversity across Canada. + Read More

The future of OOH 1 December 2022 It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry. + Read More

Paying tribute to an industry icon 1 December 2022 Over his 50-plus-year career, Keith Edwards has been called a mentor, a father figure, a partner, a leader, and a legend. + Read More

B.C. mural artist evokes cultural traditions in holiday shipping box design 14 November 2022 Vancouver’s Carolyn Wong is one of the emerging Canadian artists whose designs will be featured on Purolator’s annual holiday boxes. + Read More

New Toronto destination to boost Branded Cities’ digital portfolio 14 November 2022 Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. + Read More

New COMMB member initiates ‘moving billboard’ category 14 November 2022 The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) has launched a new “moving billboard” category within its out-of-home (OOH) market, in light of new member Hilite Outdoor. + Read More