Out-of-home (OOH) media company VENDO Media has partnered with umbrella-sharing network UmbraCity to offer advertisers access to digital assets through private marketplace (PMP) deals on all Canadian programmatic platforms.
Digital-out-of-home (DOOH) marketing technology developer Broadsign has partnered with DOOHX to launch a new programmatic DOOH training and certification program.
This year’s Best of Canada’s Sign Industry Awards (BOCSIes) was successfully live-streamed from one of the brightest intersections in Canada—Yonge-Dundas Square—on September 24.
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Allvision, a Canadian pure-play digital out-of-home (DOOH) media company, announced new appointments, promotions, and the exit of Brandon Newman, the company’s media president.
Adapt Media, a place-based out-of-home (OOH) provider, announced a partnership with Timmins Transit, allowing it to extend its marketing to a broader audience of transit users.
On May 20, World Bee Day, food brand Silk and Pattison Outdoor Advertising announced the launch of a pilot project in partnership with a research team from Université de Montréal.
Throughout 2020, Canadian Out of Home Measurement Bureau (COMMB) observed travel patterns to understand the effect on consumer behaviours and traffic trends.
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