Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
Toronto-born storyteller and artist Robert Young has partnered with out-of-home (OOH) advertising company Pattison Outdoor to unveil his latest ‘Unmask Fear’ campaign featured in multiple provinces across Canada.
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
Digital Place-based Advertising Association (DPAA) has announced its third annual Canada Summit will be held as a live Zoom event on Wednesday, July 15, at 11 a.m. EDT.
Out-of-home (OOH) advertising companies Movingmedia and Impact Billboards are the newest members of Canadian Out of Home Marketing and Measurement Bureau (COMMB).
Toronto-based mobile billboard supplier HaulerAds has rebranded as Movia. With its new identity, the company aims to better communicate its competitive advantage and passion for tech-enabled solutions.
Pattison Outdoor Advertising is celebrating Arterra Wines Canada for receiving a bronze Obie at the Out of Home Advertising Association of America’s (OAAA’s) virtual awards ceremony held recently.
Three Canadian out-of-home (OOH) advertising agencies were honoured at the Out of Home Advertising Association of America’s (OAAA’s) virtual Obie Awards ceremony held recently.
