Tag Archives: out-of-home

A spectacular digital display 25 July 2023 Last year, Media Resources Inc., revamped the digital display at the Rogers Tower, located at CityTV’s studio on the corner of Dundas Street East and Victoria Street. + Read More

New advertising design studio to boost Vistar’s creative capabilities 12 June 2023 Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere. + Read More

New hires in Ontario, Quebec to bolster Vistar’s Canadian operations 8 May 2023 Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its presence in Canada with the addition of three new team members. + Read More

Driving impactful consumer connections 5 May 2023 Transit advertising has become a vital tool in the out-of-home (OOH) media sphere, and its usage today goes beyond just a posting on the side of a bus. + Read More

RCC Media partnership to expand Outfront’s digital coverage in the GTA 24 April 2023 Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). + Read More

Dove injectable billboard emphasizes toxicity of teen beauty trends 11 April 2023 Last week, body and hair care brand Dove unveiled a new billboard as part of its Self Esteem Project, to help illustrate the harm of cosmetic injectables for teens. + Read More

Programmatic DOOH campaign to elevate eyewear brand in Canada and U.S. 27 February 2023 Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S. + Read More

Updated OOH platform to enhance Broadsign’s user interface 23 January 2023 Out-of-home (OOH) technology developer Broadsign, of Montreal, recently launched the next generation of its media management platform. + Read More

Sales director to drive growth in Lamar’s Canadian transit network 9 January 2023 North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. + Read More

Acquisitions, OOH make top headlines of 2022 28 December 2022 Without a doubt, the industry saw yet another action-packed year—and Sign Media Canada was there to capture all the latest news and trends. + Read More