Tag Archives: Digital Out-of-Home Content

Tech Advances in OOH Advertising

Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.

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DSA announces winners of 2014 Crown Awards

The Digital Screenmedia Association (DSA) has announced the winners of its fourth annual Crown Awards, which recognize advertising agencies and other organizations for excellence in digital out-of-home (DOOH) content. One of the winners was a project by Toronto-based digital signage software developer Omnivex for San Francisco International Airport. A gold award in the ‘point of transit’ category went to Omnivex’s interactive wayfinding installation (pictured) in the airport’s newly renovated Boarding Area E, which opened on January 28.

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