Tower of Songs, MU’s 100th mural for musician Leonard Cohen is now permanently illuminated. The piece, completed by artists El Mac and Gene Pendon in 2017
Out-of-home (OOH) marketing solution company Broadsign International Inc., has been selected by Pattison Outdoor Advertising, a digital-placed media company, to help optimize its operational efficiency.
The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.
More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has on consumer behaviour.
Novus Canada, a media agency, has named three new directors.Anton Vassilev will manage strategy and media investments, Mike Rusk will work in agency and partnerships, and Hailey Ben-Izhak will oversee media investments.
