Tag Archives: OOH

COMMB announces new board members

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…

+ Read More

Hellman’s promoting food campaigns on garbage trucks

The City of Peterborough is partnering up with Hellmann’s Canada to launch an out-of-home (OOH) campaign and turning half of the city’s waste collection vehicles into mobile advertisements.  On average, 58 per cent of the food produced in Canada ends up being thrown away. The trucks carry a creative message from Hellmann’s suggesting these trucks…

+ Read More

Branded Cities brings film to life for Luminato in Toronto

Branded Cities, a premier Out-of-Home media company, has partnered with Luminato Festival Toronto in showcasing Encountering Edward Burtynsky’s In The Wake of Progress, a film by Bokeh Creative. The film featured Branded Cities’ large-format digital spectaculars located at Toronto Eaton Centre, 10 Dundas, and Atrium on Bay. “We are honoured to be a part of…

+ Read More

What exactly are companies looking for in POP?

Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.

+ Read More