After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum.
An 8-m (26.2-ft) digital sign can return to a parking lot near 109 Street and Jasper Avenue in central Edmonton, after the city initially cancelled its permit due to concerns over light streaming into nearby buildings.
Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face…
Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…
Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…
The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery. Broadsign for SoC arrives as advertiser interest in OOH continues…
Global Solutions dentsu International president, Jeff Greenspoon, will deliver the keynote address at the World Out of Home Organization Global Congress in Toronto. The event runs from May 25-27. Greenspoon’s theme is “Accelerating Growth in The Digital Economy.” Greenspoon will explore the key challenges brands and media owners face in navigating increased competition, information overload,…
Lamar, Outfront Media, and Clear Channel are presenting at the World Out of Home Organization (WOO) Global Congress in Toronto which runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their culture and history, its role in a rapidly changing media landscape, and the differences between the U.S. market and other international…
Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID
session
The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID
session
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie
session
This cookie is used to check if the cookies are enabled on the users' browser.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat
1 minute
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-
1 minute
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT
2 years
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc
never
AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO
session
OpenX sets this cookie to avoid the repeated display of the same ad.
OAID
1 year
Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE
5 months 27 days
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC
session
YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Cookie
Duration
Description
CTK
5 years
This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen
3 minutes
This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
