Tag Archives: OOH

Media Resources acquires Ontario graphics and display solutions provider April 23, 2021 Media Resources Inc., an Oakville, Ont.-based sign shop has announced the acquisition of an in-store retail signage and display solutions provider headquartered in Mississauga, Ont. + Read More

COMMB report reveals 2020-21 travel patterns, consumer behaviours, traffic trends March 5, 2021 Throughout 2020, Canadian Out of Home Measurement Bureau (COMMB) observed travel patterns to understand the effect on consumer behaviours and traffic trends. + Read More

Broadsign, Captivate partnership opens new doors for advertisers February 19, 2021 Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network. + Read More

Lamar’s Vancouver digital transit OOH inventory available for programmatic buying February 4, 2021 Lamar Advertising Company’s digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. + Read More

Raw data used to select winners of inaugural DOOH awards program January 22, 2021 Canadian elevator communication and advertising company Vertical Impression has named the winners of its inaugural Vertical Impression Awards. + Read More

Out-of-home advertising: Trends that shaped this segment in 2020 January 22, 2021 Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. + Read More

Rogers Sports & Media acquires OOH company Rouge Media’s Canadian business January 6, 2021 The Canadian arm of Rouge Media, Rouge Media Group, has been acquired by Rogers Sports & Media. + Read More

Frontrunner, Lightbox partnership will allow businesses to monetize vacant storefront windows December 21, 2020 FrontRunner Technologies has announced it is entering a partnership with digital out-of-home media company Lightbox OOH Video Network. + Read More

World Out of Home Organization schedules first world tour; two of three events to be live December 8, 2020 The World Out of Home Organization (WOO) has scheduled its first ‘world tour’ for 2021 that will consist of three events, two of which are hoped to be live. + Read More

Quebecor’s interactive platform offers advertisers a virtual tour of its street furniture December 3, 2020 Quebecor’s out-of-home (OOH) segment has introduced an interactive platform that allows advertisers to virtually explore its street furniture and learn more about the company’s offerings. + Read More