Tag Archives: OOH

Broadsign releases System-on-Chip smart screens and solutions

The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery.   Broadsign for SoC arrives as advertiser interest in OOH continues…

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dentsu International president to deliver digital economy opportunities at WOO

Global Solutions dentsu International president, Jeff Greenspoon, will deliver the keynote address at the World Out of Home Organization Global Congress in Toronto. The event runs from May 25-27. Greenspoon’s theme is “Accelerating Growth in The Digital Economy.” Greenspoon will explore the key challenges brands and media owners face in navigating increased competition, information overload,…

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Vistar launches dynamic creative capabilities for DOOH eco-system

Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…

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PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops Airport is an important regional connector in Western Canada, owned by the Kamloops Airport Authority Society…

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Broadsign names new vice-president

Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…

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Allvision welcomes new COO/CAO and general counsel

Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel. Zecchino brings with him nearly 17 years of legal and practical experience in all aspects of the out-of-home (OOH) industry, the last seven of which…

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Broadsign continues expansion abroad with new executive

Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise and longstanding relationships with key OOH players, which will serve him in his new role as account executive for Europe, Middle East,…

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