Novus Canada, a media agency, has named three new directors.Anton Vassilev will manage strategy and media investments, Mike Rusk will work in agency and partnerships, and Hailey Ben-Izhak will oversee media investments.
In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Even with the recent uncertainty of trade relations with the U.S., it has not impacted the Canadian economy as one may have expected. In fact, consumer spending and business investment remains optimistic for the remainder of 2018.