Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…
The City of Peterborough is partnering up with Hellmann’s Canada to launch an out-of-home (OOH) campaign and turning half of the city’s waste collection vehicles into mobile advertisements. On average, 58 per cent of the food produced in Canada ends up being thrown away. The trucks carry a creative message from Hellmann’s suggesting these trucks…
Branded Cities, a premier Out-of-Home media company, has partnered with Luminato Festival Toronto in showcasing Encountering Edward Burtynsky’s In The Wake of Progress, a film by Bokeh Creative. The film featured Branded Cities’ large-format digital spectaculars located at Toronto Eaton Centre, 10 Dundas, and Atrium on Bay. “We are honoured to be a part of…
Canadian Tire Corporation has launched one of the first campaigns in Canada to use Branded Cities Activate DreamRoom 3D technology at Toronto’s Yonge and Dundas and Union Station. Branded Cities, a premier Out-of-Home media company specializing in iconic venues, says this technology is the “hottest trend in digital Out-of-Home and a monumental addition to an…
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Allvision, a Canadian pure-play digital out-of-home (DOOH) media company, announced new appointments, promotions, and the exit of Brandon Newman, the company’s media president.
Adapt Media, a place-based out-of-home (OOH) provider, announced a partnership with Timmins Transit, allowing it to extend its marketing to a broader audience of transit users.
Every company wants to be able to say they got the most bang for their buck when it comes to investing in advertising. Proof of placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for.
Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau has welcomed Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and marketing services.
