In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Even with the recent uncertainty of trade relations with the U.S., it has not impacted the Canadian economy as one may have expected. In fact, consumer spending and business investment remains optimistic for the remainder of 2018.
Out-of-home (OOH) advertising firm Branded Cities Canada has promoted Toby Sturek from senior vice-president (SVP) of business development to president. He succeeds Adam Butterworth, who recently departed the company.
Mexican beer brand Corona ‘hijacked’ its own out-of-home (OOH) ads around the globe earlier this month to tie in with Oceans Week and help raise awareness of the significant negative impact of marine plastic pollution.
Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.
Captivate, which operates a digital out-of-home (DOOH) advertising network in North American office towers’ elevators and lobbies, has officially expanded in Ottawa with the addition of bilingual content on more than 40 screens.