As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore.
Canadian Out of Home Marketing and Measurement Bureau’s (COMMB’s) out-of-home (OOH) member companies contributed more than $73 million in free advertising space to support hundreds of charities and not-for-profit associations.
The City of Nanaimo, B.C., awarded funding for the Hub City Walls project through its Downtown Event Revitalization Funding program and partnered to offer three city-owned concrete walls for painting by local muralists.
Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
Toronto-born storyteller and artist Robert Young has partnered with out-of-home (OOH) advertising company Pattison Outdoor to unveil his latest ‘Unmask Fear’ campaign featured in multiple provinces across Canada.
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.