Tag Archives: OOH

DPAA hosts second Video Everywhere Summit

The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.

More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has  on consumer behaviour.

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Novus names three directors

Novus Canada, a media agency, has named three new directors.Anton Vassilev will manage strategy and media investments, Mike Rusk will work in agency and partnerships, and Hailey Ben-Izhak will oversee media investments.

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