Montreal- and Toronto-based digital signage solutions company Broadsign has announced a partnership with digital-out-of-home (DOOH) platform Lemma.
The collaboration will allow BroadSign to integrate its programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). This will expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of publishers to reach new digital buyers throughout the Asia-Pacific region.
The integration is part of Broadsign’s international growth strategy, bringing the number of DSPs that Broadsign Reach supports to more than 30. With 50,000 programmatically-enabled screens accessible globally, this collaboration will enable Lemma’s digital buyers to tap into a expanded pool of roadside, retail, transit, and other unique place-based DOOH screens in international locations.
“We are excited to be partnering with Broadsign to help create a more liquid marketplace for both the buy and sell sides to transact programmatically,” said Lemma’s managing partner, Sanjaya Molligoda. “The world of OOH (out-of-home) is at a tipping point, and everyone involved needs to work to push this market towards achieving scale and value to both media publishers and brands. We think partnerships such as this will hasten the right steps in that direction.”