As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore.
Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.
More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has on consumer behaviour.