Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Swiftmile, a pioneer in micromobility charging infrastructure and technology, announced it has enlisted Montreal-based Broadsign as the technology partner for its new global micromobility advertising network.
Verizon Media and Broadsign have partnered to directly integrate the former’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform (SSP).
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.
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