Tag Archives: BroadSign

Broadsign names new vice-president

Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…

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What’s next for out-of-home?

These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.

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