Broadsign and AdQuick.com, an out-of-home (OOH) advertising software company, are collaborating on integration.
The companies will integrate the AdQuick and the Broadsign Reach supply-side platforms (SSP) making it easier for media buyers to plan and execute hyper-targeted campaigns. It will also give them access to AdQuick proprietary audience intelligence data and Broadsign’s Reach application programming interfaces (APIs), which specify the audience per publisher and screen, in a single solution. The integration supports programmatic private marketplace buying and open real-time bidding (RTB) enabling campaign budget to be spent only when the desired audience criteria is met.
Together, the platforms give media buyers access to Broadsign’s extensive inventory of digital billboards and screens spanning four continents.
AdQuick customers will also be able to tap into triggers that respond to the weather, traffic, and other conditions to launch even more contextual campaigns to maximize return on investment (ROI). The platform also offers extensive post-campaign analytics for buyers to truly understand the impact of their campaign.
“With this integration, AdQuick customers now have access to Broadsign’s expansive publisher network of more than 46,000 programmatically enabled digital screens and it’s another step in connecting the demand and supply side of DOOH to make it easy for our customers to execute a campaign,” said AdQuick’s vice-president of growth and marketing, Chris Gadek. “When combined with our easy-to-use buying platform and proprietary audience intelligence data, this partnership will help bring the power of OOH to media buyers who may not have previously considered the medium.”