Canadian elevator communication and advertising company Vertical Impression has named the winners of its inaugural Vertical Impression Awards.
Anonymous campaign data and the company’s proprietary ad attention score were used to determine the winners of these advertising awards, the first of its kind in the Canadian out-of-home (OOH) space.
“(The) out-of-home industry isn’t known for the use of real-time targeting, data, or insights. Traditionally, those were the strengths of digital ads. We’re changing that because we can tell clients how their campaigns are performing,” said the company’s founder and sales vice-president, Nicolette Leonardis. “Our targeting and reporting capabilities are similar to what digital marketers are used to. These awards are a great way to demonstrate the powers of digital out-of-home (DOOH) advertising to marketers across Canada and to recognize our clients for their hard work using the most impartial jury—data.”
The 2020 Vertical Impression Award winners include:
- The Eye Candy award (The highest ad attention score)
Winner: DSA Media, Unflushables for Metro Vancouver
Runner-up: Initiative, Family Feud for CBC
- The Weekend Warrior award (The highest ad attention score on the weekend)
Winner: Initiative, Apple Airpods campaign for RBC
Runner-up: Media Experts, BBY 2020 Appliances DOOH for Best Buy
- The Bullseye award (The most creative use of targeting technology)
Winner: Publicis/Spark Foundry, Starbucks 2020 campaign for Starbucks
Runner-up: Vessi, Black Friday 2020 campaign
The company plans to carry on and expand the awards in 2021.