DPAA will host its 2026 Canada Summit on June 17 at the MaRS Centre in Toronto, Ont., bringing together advertisers, agencies, media owners, and marketing leaders to discuss developments in out-of-home (OOH) advertising.

The one-day event will examine the growing role of digital out-of-home (DOOH) advertising and in-store retail media within omnichannel campaigns. Other topics on the agenda include programmatic innovation, audience targeting, consumer engagement, and how DOOH influences purchasing decisions.

The summit will feature presentations and discussions from brand and agency leaders. Speakers for the event include: 

• Shawna Miller, senior VP marketing and communications, Canada, Mastercard
• Gah-Yee Won, head of marketing, Intuit Canada
• Jonelle Ricketts, head of marketing, IKEA Canada
• Gautham Pingali, chief media officer, WPPMedia
• Moira Gilderson, SVP future investment, Dentsu
• Debbie Benadiba, CEO, Talon Canada
• MJ DeCoteau, founder, RethinkBreastCancer

“Our Canada Summit always gets a great turnout as the Canadian advertising community gathers to celebrate the momentum and success of out-of-home advertising,” said Barry Frey, president and CEO of DPAA. “We look forward to hearing from top brands and agencies at this always sold-out event.”

The annual summit is part of DPAA’s ongoing efforts to support the growth and digitization of the OOH sector through education, networking, and industry collaboration.