Tag Archives: Out-of-Home Advertising

Modular structures for outdoor displays

The most important goal when designing trade show booths, pop-up stores and product ‘activation’ events is to capture attention and attract walk-up visitors. Marketers spend months and dedicate significant budgets to planning these display structures. One trend that is assisting their efforts is the availability of versatile, outdoor-durable modular structures.

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Four DOOH signs added in Quebec

Out-of-home (OOH) advertising firm Outfront Media Canada, formerly CBS Outdoor Canada, has added four new digital OOH (DOOH) faces in Quebec, including two 4.3 x 14.6-m (14 x 48-ft) billboards in Brossard and two 3 x 6-m (10 x 20-ft) posters in Saguenay.

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