Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
Toronto-based mobile billboard supplier HaulerAds has rebranded as Movia. With its new identity, the company aims to better communicate its competitive advantage and passion for tech-enabled solutions.
Global out-of-home (OOH) association Federation European Publicité Exterieur (FEPE) has named the judges for its fifth annual awards program, which recognizes outstanding international OOH projects and professionals.