Pattison Outdoor Advertising has merged with its digital division, Onestop.
The move unites the innovation, technical, and operations’ branches, along with its networks in downtown cores across key markets, with the scale of Pattison’s national product portfolio and market-leadership. The company’s newly appointed president, Steve Mcgregor, will lead the combined presence, and Cam Milne of Onestop will move into a new role as vice-president and general manager of Central Region at Pattison.
Media partners and advertisers will benefit from Pattison’s scope and comprehensive range of out-of-home (OOH) properties, markets, insights, and customer support services. Over the coming months, people will see former Onestop properties, websites, and social media platforms refreshed with the Pattison Outdoor branding.
“According to industry estimates, digital-out-of-home (DOOH) is predicted to be the fastest growing segment of OOH with an annual industry media spend growth of 10 per cent,” said Mcgregor. “This puts Pattison in a prime position to bolster the digital outdoor and place-based advertising landscape in Canada. The move comes at a critical inflection point for our DOOH portfolio as 2020 is the year we are set to expand our programmatic functionality to expose our unique digital locations and audiences to countless new buyers and trading teams.”