World Out of Home Organization (WOO) has collaborated with U.K.-based creative agency New Commercial Arts to create a global digital out-of-home (DOOH) campaign, ‘#OurSecondChance.’
The campaign harnesses the power and presence of DOOH to celebrate society emerging from lockdown with a simple challenge: how will people make use of this second chance and continue with the positive social and environmental impacts that have arisen since the lockdown?
“Our Second Chance reflects the new post-coronavirus world in a non-partisan way and highlights the opportunity it gives citizens across the world to consider their priorities and aspirations,” said WOO’s president, Tom Goddard.
Alongside the campaign, there will also be a social initiative with the hashtag ‘#OurSecondChance,’ deploying Twitter polls to explore consumer attitudes toward the choices and opportunities presented in a post-COVID-19 world.
“We’re proud to be part of this global partnership showcasing DOOH and its ability to reach mass audiences with this strong and pertinent message,” said Canadian Out of Home Measurement Bureau’s (COMMB’s) president, Rosanne Caron.
The campaign is currently running across several countries, including Canada, U.S., Europe, Africa, Australia, and China.