The key to successfully and safely delivering integrated brand experiences in the post-pandemic world lies in the skillful and strategic use of creativity and technology to connect, captivate, and convert.
Although demand has temporarily fallen from previous highs in some areas, the manufacturing and production capabilities of the industry’s sectors remain steady despite the challenges, with planning and development activities there largely continuing in readiness for post-pandemic recovery.
Since the global pandemic started, many shops have had to shut down business, some even permanently. Sign Media Canada recently spoke with Kenneth Tschernow, owner of North Design Build in Hamilton, Ont., to learn more how the shop was able to pivot its business and supply essential items to ease the burden during these unprecedented times.
After an initial burst in activity when COVID-19 protocols were eased in summer, the Ontario economy has settled down and will not see pre-pandemic levels of activity until early to mid-2022, according to a report by Central 1.
To break through the clutter and integrate in a fast-paced digital future, lighting/light boxes can have a dramatic and lasting impact and be extremely cost effective as corporate purse strings and budgets are tightened.
Floor graphics serve many purposes. They are impactful tools for branding and advertising; can transform a bare floor into a fun, colourful space for sports, entertainment, or decorative purposes; and can be highly effective for educational and wayfinding applications.