Revitalizing urban streetscapes

As consumers’ spending habits have evolved beyond downtown over the years, to include shopping in suburban malls and buying goods online, many owners of downtown businesses have had to think creatively about how to protect their economic viability.

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Fixtures for pop-up stores

‘Pop-up stores’ are temporary outlets that have become increasingly popular over the last decade. Set up for short periods with little or no advance notice, they include a variety of formats, such as vacant retail units, streetside or alley locations, miniature department stores and compact booths set up within existing stores or shopping malls.

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Reducing waste with magnetic graphics

The point-of-purchase (POP) graphics printing sector might not traditionally be known for its sustainability or ‘eco-friendliness.’ Given the nature of POP displays, after all, the graphics need to be changed out often, to keep up with the latest product and service offerings, sales, promotions and trends.

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Edmonton City Centre’s video walls

A well-known attraction in Alberta’s capital, the Edmonton City Centre (ECC) is an expansive indoor facility that connects local stores, two downtown hotels and more than 557,418 m2 (6 million sf) of office space. As such, it is an attractive hub for out-of-home (OOH) advertising.

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Spring and summer cleaning

Crews installing and servicing outdoor signs have seen many changes over the years, as the sector has shifted from wooden ladders, scaffolding and neon to safer and more efficient personnel lifts, bucket trucks and light-emitting diode (LED) retrofits.

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Laminating vehicle wraps

In early April, at the 2012 Vancouver International Auto Show at BC Place, vehicle graphics specialists from Canawrap Imaging unveiled North America’s first chrome-wrapped Lamborghini Gallardo Spyder. The custom wrap job, valued at some $17,000, took more than 70 hours to apply, using chrome films from start to finish.

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Taking the pulse of interactivity

At the 2012 Canadian International AutoShow (CIAS) in downtown Toronto, car manufacturer Nissan tried to get visitors’ hearts racing with a customized interactive digital signage system. Created by the marketing agency Capital C, the installation captured the pulse of the show’s attendees—literally.

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