Getting the message right

Digital signage is reaching venues of all types, from government buildings to hotels, from post-secondary schools to corner stores. As the medium becomes more mainstream, the most successful deployments have involved organizations finding ways to match the technology’s benefits to their specific needs.

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Developing sustainable substrates

In September 2011, Groupe BO Concept (GBC), a sign and graphics provider based in Anjou, Que., implemented a point-of-purchase (POP) graphic system for the fresh produce section of Metro Richelieu’s new Super C grocery store in nearby Saint-Laurent, Que.

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Greening the sign industry

The wide-format printing sector, like many others, is making a major shift today to reduce its impact on the environment. As sign shops small and large alike implement sustainability measures in response to customer demand, to meet new regulatory requirements and to make a difference in their communities, ‘going green’ is quickly becoming a business necessity.

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Diversification with textiles

Fabric graphic applications are expanding into new and unique areas as sign shops, print service providers (PSPs) and other companies seek to diversify their business. Innovative, creative and sustainable processes and products are helping push the boundaries of design in enhancing outdoor and indoor environments.

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Bonding with adhesives

Adhesive-based bonding offers some distinctive sign-fabrication advantages that are not possible with mechanical fasteners. A well-planned adhesive application can enhance a sign’s outdoor durability, making it more watertight, airtight and impact-resistant, while also offering the opportunity for design enhancements.

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Using LEDs in dimensional letters

Light-emitting diodes (LEDs) continue to gain popularity throughout the lighting industry, with different types available for different applications, including everything from sign letters and traffic lights to electronic indicators and Christmas lights.

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Remaking Mark’s Work Wearhouse

Mark’s, a wholly owned subsidiary of Canadian Tire, is renovating and redesigning its clothing stores across Canada. Formerly known as Mark’s Work Wearhouse, the retail chain is incorporating digital signage into its new shopping environments in multiple forms, including both passive and interactive displays.

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Integration with security and safety systems

Digital signage is a rapidly growing medium, but securing and managing dynamic displays under an organization-wide information technology (IT) network still often comes across as a difficult challenge for many companies. This is a pity, as the technology behind digital signage is well-positioned to make management easier.

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Producing content for multiple platforms

The digital signage industry has a proven history of enabling the delivery of real-time content to screens of different types and sizes. Now, the content creation workflow concepts that have been developed and the best practices learned over the years are being incorporated into management tools for other applications.

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How strategy can lead to success

While digital signage has become a well-established medium for communications today, there still seem to be major stumbling blocks as it is adopted by new users. “I know we need to use digital signage,” says the typical executive at a company looking into the technology for the first time, “but I don’t know why!”

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