In November 2011, the Greater Toronto Airports Authority (GTAA) announced the deployment of the Digital Advertising and Wayfinding Network (DAWN) at Toronto’s Pearson International Airport, which it manages.
Quinte Health Care (QHC), which manages four hospitals in Eastern Ontario, recently developed a strategy to renew its facilities with improved indoor and outdoor signage. This ongoing project is seen as an opportunity both to improve wayfinding for each hospital and to unify all of them under the QHC banner.
Even with the rise of digital inkjet printing technologies, screenprinting remains the leading process for specialty additives, effects and coatings. Inks are easily interchangeable on a press and can be customized to the finished piece.
A typical tourist information centre usually welcomes visitors with a non-descript room, some photos on the wall, an outdated map, a rack of randomly organized pamphlets, a take-away guide listing some local businesses and a small staff on-hand to answer questions.
The wide-format printing market has changed with the proliferation of digital devices. Buyers have already reacted to the industry’s new capabilities by seeking greater cost efficiencies. Many print runs have become shorter, more files are sent to a raster image processor (RIP), ‘versioning’ (customization) of graphics is becoming more common and there is greater pressure for quick turnarounds.
Safety issues can arise when billboards and other signs are installed where nearby overhead electrical and communications lines pass horizontal to or above them. Signs installed too close to these lines can create hazards, not only for the installers themselves, but also for the signs’ owners, service professionals and maintenance staff.
Light-emitting diodes (LEDs) have been around for more than 40 years, but only recent innovations and technological advances have made them bright enough to become useful for commercial settings. Today’s LEDs can sustain high light output in demanding operating environments.
For a new winter campaign in 2012, Tourism Toronto recently commissioned the Torontoland Snowmen, a series of 20 unique fibreglass objets d’art, which were wrapped with digitally printed graphics specially designed by local and international artists and then installed throughout the city.
New printing technologies continue to meet the needs of an increasingly ‘visual’ world. Using fabrics rather than traditional papers or polyvinyl chloride (PVC), for example, soft signage is now a rapidly growing segment of the wide-format digital printing market.
Since 1997, McRae Imaging in Mississauga, Ont., has gradually made a name for itself in the wide-format graphics industry both through good fortune and by focusing on niche applications. Rather than operate as a full-service print provider, it has specialized in dye sublimation for the trade, outputting graphics on textile substrates and integrating them into custom-fabricated structures.
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