9 February 2022
Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens.
Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres.
Captivate’s network offerings include office, residential, ride, ski and cross-device. Similarly, FrontRunner has been busy expanding its own offerings, including its WindowShopping platform for retail.
“This partnership represents an impactful expansion for Captivate and extends our Canadian offering into a whole new territory,” said Barbara Huggett, general manager of Captivate Canada.
“Our new partnership represents a true meeting of the minds. Captivate and FrontRunner have long-standing relationships with leading landlords driving innovation into their ecosystems. Our value-added is heightened by joining forces,” says Nathan Elliott, founder and CEO of FrontRunner.
Source URL: https://www.signmedia.ca/transforming-vacant-building-fronts-into-digital-screens/
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