When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
Go Mobile Media is expanding its Shop Shuttle program, which offers transportation for mall customers in electric vehicles wrapped with advertising graphics, from Ontario to British Columbia, Alberta, Saskatchewan, Manitoba, Quebec and Nova Scotia.
Two Canadian out-of-home (OOH) campaigns were among the winners at last month’s Clio Awards in New York, N.Y. The annual program honours innovation and creative excellence in advertising, design and communication.
With all of the constant discussion of how new, digital technologies continue to redefine the sign and graphics industry, it may be easy to lose sight of a much larger trend that is now upending the way design is taught and practised in the industry and, for that matter, how sign shops present themselves to clients.
Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).
The global market for digital signage and professional flat-panel displays continues to grow, but consumer-grade TVs are posing significant competition for commercial-grade products, according to market research firm IHS Technology.
Through an out-of-home (OOH) initiative that is reportedly the first of its kind in North America, RCC Media is expanding its presence in Vaughan, Ont., by offering pylon signs to city-owned facilities at no charge, in return for the right to convert existing static billboards to digital.
The Ontario Lottery and Gaming Corporation (OLG), a provincial agency responsible for casino, slot, lottery, Internet and charitable gaming, has undergone a significant transformation since it began to embrace digital signage 10 years ago.
As Montreal-based Newad celebrates its 20th anniversary, the out-of-home (OOH) advertising firm has reached a new milestone, exceeding 75 million impressions through 40,000 signs in more than 5,000 establishments across Canada.