Tag Archives: Advertising

The importance of audience measurement

When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.

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Sign Design: The advent of branded environments

With all of the constant discussion of how new, digital technologies continue to redefine the sign and graphics industry, it may be easy to lose sight of a much larger trend that is now upending the way design is taught and practised in the industry and, for that matter, how sign shops present themselves to clients.

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Digital signage rises in Vaughan

Through an out-of-home (OOH) initiative that is reportedly the first of its kind in North America, RCC Media is expanding its presence in Vaughan, Ont., by offering pylon signs to city-owned facilities at no charge, in return for the right to convert existing static billboards to digital.

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