Tag Archives: Advertising

OAAA launches methodology creating framework for campaigns

The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…

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PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops Airport is an important regional connector in Western Canada, owned by the Kamloops Airport Authority Society…

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CineMedia’s tech platform released for moviegoers

National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to a company press release. Marketers can leverage NCMx to execute audience-matching against geographic, behavioral, and contextual…

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Stingray partners with Legar to measure effectiveness of audio advertising

Stingray, a music, media, and technology company, announced a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. The Stingray Retail Media Network enables advertisers to reach and connect with principal shoppers at point-of-sale across a growing variety of retail verticals. The hyper-relevant…

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UK partnership to support LaunchPAD programmatic offering

An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…

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Transforming vacant building fronts into digital screens

Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres….

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OOH company representing more digital signage in Ontario

Vendo Media, a provider within Canada’s out-of-home (OOH) industry, has announced an exclusive national sales representation of Action Media’s outdoor digital assets. Additionally, Action Media’s assets are now available on all Canadian programmatic platforms through Vendo Media. Action Media will continue to handle all local sales. Action Media’s assets include 10-plus digital faces across Muskoka,…

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Broadsign welcomes new board member

Out-of-home (OOH) marketing technology developer Broadsign has announced AMI Entertainment CEO Michael Maas has joined its board of directors and will play an influential role in conversations that shape the future of the business. In addition to his role on the board, Maas currently sits at the helm of AMI and its subsidiary NSM Music,…

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