When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
Go Mobile Media is expanding its Shop Shuttle program, which offers transportation for mall customers in electric vehicles wrapped with advertising graphics, from Ontario to British Columbia, Alberta, Saskatchewan, Manitoba, Quebec and Nova Scotia.
Two Canadian out-of-home (OOH) campaigns were among the winners at last month’s Clio Awards in New York, N.Y. The annual program honours innovation and creative excellence in advertising, design and communication.
With all of the constant discussion of how new, digital technologies continue to redefine the sign and graphics industry, it may be easy to lose sight of a much larger trend that is now upending the way design is taught and practised in the industry and, for that matter, how sign shops present themselves to clients.