The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.
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