Swiftmile, a micromobility charging infrastructure and technology firm, announced it has enlisted Montreal-based Broadsign, developer of a leading out-of-home (OOH) marketing platform, as the technology partner for its new global micromobility advertising network.
Swiftmile is working with the public sector, real-estate developers, and mobility operators to roll out charging hubs for micromobility vehicles like e-bikes and e-scooters across the globe. Media buyers looking to reach audiences on-the-go can now access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty demand-side-platforms (DSPs) integrated with Broadsign’s programmatic supply-side-platform (SSP) for OOH, Broadsign Reach.
International advertisers and media buying agencies can now use Swiftmile’s inventory with real-time triggers such as weather, traffic, transit delays, or other data, to reach audiences with contextually relevant and hyperlocal messages as they move throughout their days. All programmatic transactions across the network are managed by Broadsign Reach, with the complete stack of Broadsign OOH marketing solutions also helping to streamline ad sales and network management. In addition to supporting programmatic advertising, Swiftmile’s network of displays will also share transit information and public service announcements, as well as promotions from local businesses in the vicinity.
“Swiftmile is helping cities embrace sustainable micromobility options like e-bikes and e-scooters with fewer pain points by charging and organizing vehicles at our universal hubs. At the same time, we’re helping local governments and businesses tap into new ad-supported revenue,” shared Joel Martin, Vice President of DOOH at Swiftmile. “Broadsign Reach, and the full stack of Broadsign solutions, are crucial to achieving our mission of advancing sustainable mobility, and we look forward to working together to benefit cities, travelers and media buyers alike.”
“In a screen-fatigued world, fresh ad inventory like that offered by Swiftmile is attractive, providing an engaging medium for advertisers to deliver content that speaks to the audience in the moment and at a time when more populations are getting outside and taking note of OOH ads. The integration with Reach and full stack of Broadsign solutions makes Swiftmile’s inventory much more accessible to international media buyers while simultaneously streamlining operations for Swiftmile publishers,” said Adam Green, SVP of Strategy at Broadsign. “Collaborating with the Swiftmile team on the integration has been an exciting journey, and we can’t wait to continue our work with them as they grow.”