Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, announced the launch of a partnership with Stingray, the leading global music, media, and technology provider, according to a company press release.
The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology will allow for digital audio out of home (AOOH) inventory to be available programmatically for the first time in Canada.
AOOH is an emerging new channel that reaches audiences out of the home, complimenting a diverse omnichannel marketing mix and is now supported by verified audience measurement through the Canadian Out of Home Marketing and Measurement Bureau (COMMB). Stingray will produce and insert retail-based digital audio ads across their streaming music network, leveraging the Hivestack Ad Server and COMMB audio-specific measurement.
The hyper contextually-relevant brand messaging is complementary to the shopping experience, informing consumers of products that they might be interested in while providing advertisers an undiluted share of voice within a retail environment. The result is a new AOOH channel that has the unique ability to inform, inspire and influence lower funnel decision making at point of sale. This partnership will also provide Stingray with the opportunity to monetize digital audio inventory through the Hivestack supply side platform (SSP), enhancing yield management capabilities and diversifying revenue streams.
“We are thrilled to be the first in Canada to facilitate audio out of home transactions programmatically, it was a natural fit to combine our technology’s precision targeting, ad serving, and measurement tools with this emerging channel,” said Andreas Soupliotis, CEO and founder of Hivestack. “Through this groundbreaking partnership, we are expanding the definition of digital out of home, adding new formats and opportunities to reach audiences across the country.”