HaulerAds rebrands as Movia, hits the road with targeted mobile OOH

With its new identity—Movia, which is a combination of ‘moving’ and ‘media—the company aims to better communicate its competitive advantage and passion for tech-enabled solutions.

With its new identity—Movia, which is a combination of ‘moving’ and ‘media—the company aims to better communicate its competitive advantage and passion for tech-enabled solutions.

Toronto-based mobile billboard supplier HaulerAds has rebranded as Movia.

With its new identity—Movia, which is a combination of ‘moving’ and ‘media—the company aims to better communicate its competitive advantage and passion for tech-enabled solutions and has also launched a new website to reflect its goal. The firm’s focus will be on positioning itself as a cutting-edge out-of-home (OOH) supplier that uses beacons to track, reach, and engage audiences in unique ways.

Movia’s truck-side ads work together with tracking and Wi-Fi collecting devices, allowing brands access to both analytics and retargeting opportunities. Brands can view their real-time dashboard to see when, where, and who saw their message and track their return on investment (ROI). They can then build relevant audiences and reach them again on their mobile devices, yielding large amounts of actionable impressions.

“Our rebrand demonstrates both the technology already being deployed by Movia and today’s ever-evolving market that thrives on innovation,” said Casey Binkley, founder and CEO of Movia. “We are excited to launch with a fresh face, where the company will continue to work in trucking/hauling, but will focus on technology as its primary brand identity.” 

Movia is already driving results for new customers. It recently helped online interior design company Modsy garner 1.2 million impressions and a 14 per cent increase in their online conversions. 

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