Billboards

Personalization helps OOH ads win Iris Awards

July 26, 2017

Two out-of-home (OOH) advertising campaigns for Kijiji Auto Search and Festival de Magie de Quebec are the second-quarter (Q2) winners of the Out-of-Home Marketing Association of Canada’s (OMAC’s) Iris Awards.

Youth murals mark Canada’s 150^th birthday

June 12, 2017

To mark Canada’s 150^th birthday, charitable education organization Vibe Arts and Toronto’s Scarborough Town Centre (STC) shopping mall have unveiled 60 murals hand-painted by 500 young people in every province and territory.

Canadian OOH honoured at Obies

May 29, 2017

‘Text and Drive,’ a darkly satirical public service announcement (PSA) that recently ran as a digital out-of-home (DOOH) campaign in Toronto, has won a 2017 Obie Award from the Outdoor Advertising Association of America (OAAA).

Creative OOH ads drive online discussion

May 11, 2017

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

Digital billboards promise proof-of-performance

March 8, 2017

Out-of-home (OOH) advertising company Pattison Outdoor recently launched what it calls the first-to-market proof-of-performance tool for digital OOH (DOOH) network ad planning and management.

Montreal apologizes to Toronto with aerial billboard

December 28, 2016

A ‘flying billboard’ over Toronto recently launched a tongue-in-cheek campaign promoting Montreal as a tourist destination by highlighting the city’s 375th anniversary celebrations, which will take place throughout 2017.

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Billboards

Branded Cities Canada dominates OOH Showdown

Personalization helps OOH ads win Iris Awards

Youth murals mark Canada’s 150^th birthday

Canadian OOH honoured at Obies

Creative OOH ads drive online discussion

Digital billboards promise proof-of-performance

Montreal apologizes to Toronto with aerial billboard

2022 Epson S80600L

Popular Articles

Read the Latest Issue

Billboards

Branded Cities Canada dominates OOH Showdown

Personalization helps OOH ads win Iris Awards

Youth murals mark Canada’s 150th birthday

Canadian OOH honoured at Obies

Creative OOH ads drive online discussion

Digital billboards promise proof-of-performance

Montreal apologizes to Toronto with aerial billboard

2022 Epson S80600L

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Popular Articles

Read the Latest Issue

Youth murals mark Canada’s 150^th birthday