‘Beyond,’ a new indoor mural created by artist Daan Roosegaarde’s studio for Schiphol Airport in Amsterdam, Netherlands, is under consideration for a Guinness World Record as the world’s largest printed lenticular wall.
Throughout the 2016 Olympic Games, Canadian Tire deployed a custom digital signage system that allowed athletes at Canada Olympic House in Rio de Janeiro, Brazil, to interact with their families, friends and fans back home.
The first exterior sign has been installed on Rogers Place, a major new hockey arena and concert venue scheduled to open this fall in Edmonton’s Ice District, in time for the 2016/2017 National Hockey League (NHL) season.
The fourth edition of the Mural international public art festival, which will be held from June 9 to 19 on and around Montreal’s St-Laurent Boulevard, will feature 20 new murals from the Quartier des Spectacles to Mile End.
Marketing agency W.illi.am/Valtech Group recently launched two ‘connected glass’ concepts with interactive store display windows at Guildford Town Centre in Surrey, B.C., and the Montreal Eaton Centre, to help stimulate holiday shopping traffic.
To promote the new series Supergirl, Global TV developed a digital projection stunt, whereby a ‘moving hologram’ of the title character appeared to fly throughout downtown Toronto, from October 20 to 23.
The Macula, a Czech projection mapping company, recently staged the Sim/Nebula, a private show accompanied by the Czech Philharmonic symphony orchestra. At 45 minutes, it was reportedly the world’s longest video-mapping project to date.
The Empire State Building in New York, N.Y., showed its ‘wild side’ in August when the world’s most endangered species were projection-mapped onto its façade, with 114 x 57-m (375 x 186-ft) images covering 33 floors.
A recent Outfront Media digital out-of-home (DOOH) campaign at Toronto’s Yonge-Eglinton Centre (YEC) helped publicize Max’s Big Ride, an effort to raise awareness of and funds for Duchenne muscular dystrophy (DMD) research.