Three Canadian out-of-home (OOH) advertising agencies were honoured at the Out of Home Advertising Association of America’s (OAAA’s) virtual Obie Awards ceremony held recently.
Creative agency Dentsumcgarrybowen (formerly DentsuBos) won a bronze Obie in the international category for its work on Arterra Wines Canada’s ‘The Underground Vineyards & Cellars’ campaign. The agency successfully debuted Arterra’s new wine brand, ‘The Audacity of Thomas G. Bright.’
Toronto-based firm Zulu Alpha Kilo also bagged a bronze award in the international category for Whirlpool KitchenAid’s ‘Mix “N” Match’ campaign.
Creative studio Public Office was an Obie finalist this year for its work on Starbucks Canada’s Cadillac Fairview (CF) Toronto Eaton Centre Tree Lighting Event campaign.
Canadian Out of Home Marketing and Measurement Bureau’s (COMMB’s) president, Rosanne Caron, congratulated the Obie winners saying, “Your creativity provides inspiration and demonstrates how OOH creates impactful and relevant connections between brands and people.”