Branded Cities to redevelop Rogers Tower in downtown Toronto

Branded Cities has entered into a long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in downtown Toronto.

Branded Cities has entered into a long-term agreement with Rogers Sports & Media for the redevelopment of the Rogers Tower located in downtown Toronto.

Branded Cities has entered into a long-term agreement with Rogers Sports & Media for the redevelopment of the Rogers Tower located in downtown Toronto.

The deal adds more than 279 m2 (3000 sf) of digital signage to Branded Cities’ portfolio at Canada’s busiest intersection, Yonge & Dundas. This project also marks the out-of-home (OOH) media company’s fourth media tower at this location.

Once completed, Branded Cities will be first-to-market with complete advertising capabilities of Yonge & Dundas, boasting sightlines from any vantage point of the bustling public square.

“Our unmatched media offering at Yonge & Dundas has grown significantly over the last

few years, with static and digital media now available at CF Toronto Eaton Centre,10 Dundas Street East, and the Atrium on Bay,” said Branded Cities’ chairman and CEO, Steve Ellman. “We’re excited to be working with Rogers Sports & Media exclusively on the redevelopment of this landmark venue, adding another great asset to our media offering.”

The complete overhaul of the tower will begin in the third quarter of 2021. The company will install a 10- x 27-m (34- x 90-ft) digital display that offers 10-second ad spots over a three-minute loop. Brands will also have the ability to further extend their reach throughout the Yonge & Dundas digital network, with all six spectaculars offering dynamic digital capabilities for advertisers to sync their campaigns in real-time.

“The addition of this asset will add tremendous value to the extensive opportunities available at

the location, and we look forward to working closely with Branded Cities, their clients, and our brands to bring the square to life,” said Alan Dark, senior vice-president of revenue at Rogers Sports & Media.

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