The cost of digital signs has continued to drop in recent years, making them increasingly accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the return on investment (ROI).
Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.
As the COVID-19 pandemic continues to release its grips on the world, Yonge-Dundas Square has announced it is making preparations to get back to a new normal. To kick off the celebration, on site activations will be able to utilize the five screens for free.
Dundas Street, home to more than 97,000 individuals and 4,500 businesses, is one of the major roads running east to west in Toronto. The renaming involves changing more than 730 street signs, static and digital displays, including on buses and trains, and stationery etc.
The healthcare sector has seen great progress in the digital space recently with the advancement of digital donor recognition walls. Simply put, digital donor walls make sense on so many fronts, ranging from the simplified update process to an improved experience.