Vertical Impression, a Canadian residential elevator screen communication and advertising network, recently joined Digital Place-based Advertising Association (DPAA) as its newest member.
The company uses advanced artificial intelligence- (AI-) targeting technology to better serve property managers, residents, and advertisers across the country, with a particular focus on residential towers in major cities. The firm recently announced its business expansion into the Quebec market.
“It’s easy to see why Vertical Impression is growing so rapidly across Canada, said Barry Frey, DPAA president and CEO. “Their digital out-of-home (DOOH) network allows advertisers to run their out-of-home (OOH) campaigns like they would a digital campaign, with anonymous ad targeting and unique campaign analytics. They also provide an opportunity for building owners to communicate with their residents, make money through an ad-revenue share, and improve the overall esthetic of their elevators. We look forward to supporting their continued growth.”
“We are eager to begin working with DPAA and its community of members in Canada and around the globe,” said Nicolette Leonardis, vice-president and co-founder of Vertical Impression. “Frey and his team have done a terrific job of advancing the DOOH industry, and we are very excited to bring our unique technology to be a part of that effort.”