In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.