The Wilson’s decided on the intermediate approach, which comprised an 8.2-m (27-ft) tall, double-sided two-pole pylon sign, containing two 1.22- x 2.4-m (4- x 8-ft) EMC units, 10 tenant boxes, formed pole cladding at the bottom, an indented pylon header with light-emitting diode (LED) illuminated channel letters, and its crowning glory: a custom-fabricated lighthouse top with a functioning LED-lit interior.

The motif

The author’s favourite part of the project was actually creating a logo for Wilson’s. They did not have one that endured and changed throughout the near century the business existed, but the goal was to create one that looked like they did. To do so, the author drew inspiration from studies on the development of major brands of similar age throughout history in an attempt to create something that looked like the latest update of a much older brand. The use of design legacy features such as the inverted chevron corners of the main box and the custom, hand-drawn script achieved this quite convincingly.