Out-of-home (OOH) technology developer Broadsign, of Montreal, recently launched the next generation of its media management platform.
Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified access to existing product subscriptions, audience-based campaign targeting, and expanded static signage operations.
With these updates, OOH media owners are now able to have one centralized hub where they can sell ad space, automate yield optimization, manage digital inventory and audience metrics, and advance their programmatic strategy.
“Between OOH’s continued programmatic advancement and the increasing digitization of screens, the OOH industry has grown more complex, and we’re continuously evolving our product portfolio to ensure our clients can thrive in a dynamic landscape,” says Sabrina Allard, director of product marketing for Broadsign. “The first update is just the tip of the iceberg, and we’re excited to bring clients additional features that will give them more agility to launch new products and services and unlock new revenue opportunities.”