UK partnership to support LaunchPAD programmatic offering

An extended partnership between Clear Channel Europe and Broadsign has been released to enable media buyers to tap into Clear Channel’s 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD. Photo courtesy Clear Channel

An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD.

Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP).

The UK partnership bolsters Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.

Advertisers will gain access to the UK’s largest digital out-of-home network Adshel Live (over 2500 screens) and the Malls Live premium digital screen network in the UK’s leading shopping malls (over 500 screens), adding to the current Clear Channel LaunchPAD offering in the UK with existing SSP partners.

Clear Channel LaunchPAD was rolled out last year, with Broadsign as an SSP partner in Switzerland, Spain, Netherlands, Finland, Italy, and Belgium, and an additional SSP partner in the UK, as part of Clear Channel’s strategic efforts to drive digital out-of-home growth and offer advertisers more targeted campaign planning solutions.

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