Tag: OOH

Vistar releases reach and frequency planning capabilities for DOOH

June 7, 2022

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)… Continue reading...

Outfront Media expands outdoor programmatic platforms

March 4, 2020

Outfront Media Inc., has entered the digital outdoor programmatic universe through its partnership with Hivestack, which is a rapidly developing area.

Onestop merges with Pattison Outdoor

March 4, 2020

Pattison Outdoor Advertising has merged with its digital division, Onestop. The move unites the innovation, technical, and operations’ branches.

BroadSign, Lemma integrate supply-side platform

January 7, 2020

Montreal- and Toronto-based Broadsign has announced a partnership with digital-out-of-home (DOOH) platform Leema.

What’s next for out-of-home?

December 5, 2019

These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.

Outfront Media, BIXI offer advertising faces in Montreal

November 22, 2019

Outfront Media Inc., has partnered with bicycle-taxi (BIXI) to offer advertisers 600 street-level advertising faces in urban neighborhoods throughout Montreal.

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Tag: OOH

Vistar releases reach and frequency planning capabilities for DOOH

Outfront Media expands outdoor programmatic platforms

Onestop merges with Pattison Outdoor

BroadSign, Lemma integrate supply-side platform

What’s next for out-of-home?

Outfront Media, BIXI offer advertising faces in Montreal

Crane Truck For Sale

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Tag: OOH

Vistar releases reach and frequency planning capabilities for DOOH

Outfront Media expands outdoor programmatic platforms

Onestop merges with Pattison Outdoor

BroadSign, Lemma integrate supply-side platform

What’s next for out-of-home?

Outfront Media, BIXI offer advertising faces in Montreal

Crane Truck For Sale

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