As new studies reveal how out-of-home (OOH) advertising captures the public’s attention and can influence shoppers’ purchasing decisions, it should come as no surprise year-to-year revenue continues to grow.
Astral Out of Home, a division of Bell Media, has announced the Western Canada, Toronto and Montreal winners of its sixth annual Carte Blanche for Creatives competition, which honours ad agencies for submitting innovative out-of-home (OOH) ad concepts.
The Digital Place-based Advertising Association (DPAA) has elected Jose Avalos, director of chipmaker Intel’s worldwide retail and digital signage business, to its board of directors, where he will share insights about trends and innovations.
Ottawa-based software developer Corel has launched its 2015 International Design Contest. Participants can submit their vehicle wrap, sign, banner and other designs created in CorelDraw X7 or Photo-Paint X7 throughout March, April and May.
While it has become common for retailers to use digital signage as an additional form of product advertising, deployments of the technology are also being taken a step further with a focus on enhancing the shopping environment and giving customers a unique experience.
On February 15, outdoor advertising firm Astral Out-of-Home commemorated the 50th anniversary of Canada’s flag with a special one-day digital out-of-home (DOOH) campaign in major markets across the country.