Cineplex Digital Media (CDM) will develop, install, and maintain a state-of-the-art digital signage network at select shopping centres across Canada, for partner Primaris REIT (Primaris).
As part of the agreement with Primaris, CDM will operate a network of nearly 70 digital displays at 19 retail properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories, and maps.
A division of Toronto-based entertainment company Cineplex, CDM was selected for the partnership based on its experience in creating and managing digital networks, as well as its ability to offer a solution which includes revenue generation, content development, and advertising media sales.
“We are excited to work with CDM’s strategic customer-centric and robust in-house team of experts and look forward to CDM’s strategy-focused programs, including creative playlists, optimization, specialty tenant branding opportunities, and innovative technology solutions,” says Jasleen Bhinder, director of marketing for Primaris.
The digital display network is expected to be fully deployed at all properties this fall.