Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA).
The implementation of these assets is currently underway, with the first seven digital bridge overpass screens already live in London, Ont. These new offerings throughout the city have provided Outfront with a whole new market of coverage.
Additionally, new assets have been installed in Markham and are ready to launch in April, while assets in Brampton, Hamilton, and Vaughan are scheduled to go live in the coming months. The Markham and Brampton locations will provide coverage in areas of the GTA which have little or no previous digital out-of-home (OOH) availability.
Together, with the company’s existing 70 digital locations throughout Toronto and Hamilton, these new assets bring Outfront’s coverage to 118 digital locations in the GTA.
“Outfront is excited to take our long-standing relationship with RCC Media to a new level,” says Michele Erskine, CEO of Outfront Canada. “We have handled sales for RCC on a number of assets for many years and move forward knowing our two companies enjoy a complimentary partnership that will bring to market a winning combination of locations that provides amazing coverage of Canada’s most populated area.”
The majority of these assets are expected to be launched throughout 2023.