When people hear the term ‘digital signage,’ the same image tends to come to mind: a flat screen streaming colourful content. Such a screen may vary in size and resolution, but the general presentation is the same.
In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
Even with the recent uncertainty of trade relations with the U.S., it has not impacted the Canadian economy as one may have expected. In fact, consumer spending and business investment remains optimistic for the remainder of 2018.
Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.
Concurrent with the rise of digital signage as a communications medium, the ‘Internet of Things’ (IoT) has gone mainstream as a technological approach. Annual worldwide revenues for vendors of complete IoT hardware and software systems are expected to exceed US$470 billion by 2020.
When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.