Integrating effective digital signage into modern public transportation vehicles is a crucial next step to enhancing customer satisfaction and promoting social engagement, according to a study by Toronto firm Info-Tech Research Group.
Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA).
Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S.
INEO, a B.C.-based provider of digital advertising and analytics for retailers, hopes the most recent change to its board of directors will advance the company’s growth in the global retail media sphere.
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