When rolling out a digital signage strategy, there is a lot to think about. From developing a content strategy to mounting the screens, turning a vision into reality can be a daunting task, especially if new to digital signage.
As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…
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