Raw data used to select winners of inaugural DOOH awards program

22 January 2021

Canadian elevator communication and advertising company Vertical Impression has named the winners of its inaugural Vertical Impression Awards.[1]

Canadian elevator communication and advertising company Vertical Impression has named the winners of its inaugural Vertical Impression Awards.

Canadian elevator communication and advertising company Vertical Impression has named the winners of its inaugural Vertical Impression Awards.

Anonymous campaign data and the company’s proprietary ad attention score were used to determine the winners of these advertising awards, the first of its kind in the Canadian out-of-home (OOH) space.

“(The) out-of-home industry isn’t known for the use of real-time targeting, data, or insights. Traditionally, those were the strengths of digital ads. We’re changing that because we can tell clients how their campaigns are performing,” said the company’s founder and sales vice-president, Nicolette Leonardis. “Our targeting and reporting capabilities are similar to what digital marketers are used to. These awards are a great way to demonstrate the powers of digital out-of-home (DOOH) advertising to marketers across Canada and to recognize our clients for their hard work using the most impartial jury—data.”

The 2020 Vertical Impression Award winners include:

Winner: DSA Media, Unflushables for Metro Vancouver

Runner-up: Initiative, Family Feud for CBC

Winner: Initiative, Apple Airpods campaign for RBC

Runner-up: Media Experts, BBY 2020 Appliances DOOH for Best Buy

Winner: Publicis/Spark Foundry, Starbucks 2020 campaign for Starbucks

Runner-up: Vessi, Black Friday 2020 campaign 

 

The company plans to carry on and expand the awards in 2021.

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2021/01/VI_AwardBadges_HeroImage_V2-scaled.jpg

Source URL: https://www.signmedia.ca/raw-data-used-to-select-winners-of-inaugural-dooh-awards-program/