Pattison Outdoor Advertising recently announced a partnership with Quebec-based real estate developer Devimco Immobilier and French-language digital news editor La Presse.
These strategic partnerships add to the company’s growing presence in the region with the recent win to operate advertising across the Réseau express métropolitain (REM), a light metro rapid transit system under construction in the Greater Montreal area.
Pattison will now be the digital signage provider for Devimco Immobilier. A digital rollout of 68 elevator screens is scheduled for installation in 20 newly erected residential properties, with two upcoming office towers in the Greater Montreal area. The collaboration will also see Pattison’s digital displays featured in future development projects for the real estate firm. The upcoming projects will include the Maestria Condominiums, Montreal’s tallest residential project, and the Solar Uniquartier in Brossard, the largest mixed-use real estate project in Quebec.
“We’re excited to partner with Pattison to provide the best experience in all our residential towers by bringing added value with an effective means of communication,” said Marco Fontaine, vice-president development, sales, and marketing at Devimco Immobilier. “Modern technology has paved the way for multi-functional devices that make our lives easier, faster, better, and more fun. This dynamic digital display will allow our residents and tenants to catch up on news, traffic, local weather, and offer round-the-clock building-specific information, such as package deliveries and resident notifications.”
Pattison will also showcase premium French content for audiences with La Presse’s digital news service through the expansion of its digital elevator screen portfolio in the province. With up-to-the-minute news and updates, the displays will provide industry-standard content that is contextual and relevant to viewers throughout the day.
“The growth of our Digital Elevator Network provides a superior amenity and communication tool for commercial and residential properties across the province, said Dominic Loporcaro, vice-president, eastern region, Pattison Outdoor. “With the arrival of REM in 2021, Pattison offers advertisers access to the customer journey, with the ability to reach Montrealers at key touchpoints throughout their day. We are very pleased to be a part of the city’s future in a big way.”