Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc.
The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face than a traditional flat screen.
These assets add to Outfront’s coverage in Calgary, which includes 38 digital poster assets, 222 posters, and 824 transit shelters, under its street furniture agreement with the City of Calgary.
“Outfront is honoured to not just acquire these assets but to be entrusted by a veteran of out-of-home, Vance Macdonald, to now take ownership of a plant that he built with care and finesse,” said Michele Erskine, chief executive officer, Outfront Canada. “Calgary is a vibrant, growing market and we believe that adding these beautiful digital assets gives us an ability to provide advertisers excellent coverage and great options for the largest to the smallest campaigns.”