As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore.
The roll-out supports the company’s efforts to offer its customers comprehensive OOH advertising solutions.
“Our digital OOH inventory has grown by 42 per cent across Quebec since 2017,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and TVA Group. “The expansion is diversifying our audience and positioning us to meet each advertiser’s specific needs even more effectively. Montreal South Shore is an attractive target because of its population of homeowners, students, and high-income residents, as well as the high proportion of residents who don’t commute to Montreal. By including the suburbs in their media strategies, advertisers can reach an even wider audience and make their campaigns that much more powerful.”
The brand’s digital transit shelters are centrally located in their neighbourhoods and harmoniously integrated into their surroundings, enabling them to generate 3.7 million impressions per day across the province. On the South Shore, the transit shelters serve 1.3 million weekly impressions for Quebecor’s OOH advertisers. Innovative features include the integration of visuals with context-sensitive strategies based on, for example, time of day, weather, or location. The South Shore digital screens will also be included in the programmatic inventory offered on Hivestack, Broadsign Reach, and Campsite.