Cineplex Media digital out-of-home (DOOH) screen inventory is now available on all major programmatic supply-side platforms.
This broad integration offers brands and retailers access to a wider footprint, more context, increased speed-to-market, and frictionless trading. It enables clients to use workflows and platforms they are already working with to access the brand’s shopping networks.
The programmatic availability of Cineplex’s shopping network provides media agencies and brands with direct access to a large collection of premium digital advertising screens in Canada. With more than 65 premium shopping destinations from coast-to coast now accessible through more than 40 demand-side platforms, clients can plan and execute their out-of-home (OOH) campaigns in real-time through direct data-driven technologies.
“What truly differentiates our strategy is the unique technology powering this launch from our in-house development teams,” said the company’s senior vice-president of sales and business development, Vanessa Benfield. “We are committed to providing our clients with efficient and flexible access to our media inventory and, understanding we are in a challenging time, provide marketers with tools to quickly adapt campaigns to the evolving landscape.”