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Technologies on display at new Vancouver store

Canada’s first HP Store recently opened in Vancouver, featuring a new digital signage system designed, installed, hosted and monitored by 10net Managed Solutions, a local technology provider. The store targets both consumers and small business owners, who are greeted by three side-by-side 1.2-m (47-in.) liquid crystal displays (LCDs) mounted on a curved wall. The screens…

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Digital kiosk debuts at Pearson International

Clear Channel Outdoor Canada has unveiled a new interactive kiosk for advertising and wayfinding purposes at Terminal 1 of Toronto’s Pearson International Airport. The two-sided Digimax unit’s ad module features a pair of 2.6-m (103-in.) high-definition (HD) plasma displays in portrait mode. The wayfinding module promotes the airport’s retailers with two interactive touch screens. The…

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Digital screens pinpointed in Couche-Tard and Mac’s

Groupe Viva, based in Boisbriand, Que., and Pinpoint Media Group, based in Toronto, have entered a new partnership for commercial representation of display advertising throughout Couche-Tard and Mac’s convenience stores. The agreement includes exclusive Quebec-wide representation across the Couche-Tard digital display network, which comprises 1,400 screens in more than 550 stores. It also covers all…

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OOH deal reached with Vancouver baseball club

Montreal-based out-of-home (OOH) advertising firm Zoom Media has partnered with the Vancouver Canadians, a minor-league baseball team, to promote upcoming games across their home city. The OOH ad deal is using Zoom’s existing poster and digital sign placements throughout Vancouver to potentially reach thousands of fans before the next baseball season begins in June. In…

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Digital signs campaign for voter engagement

To encourage voting in the recent federal election, Toronto-based digital out-of-home (DOOH) signage operator Onestop Media Group launched Ballot Blitz, an online game featuring animated versions of the major party leaders. Building upon the success of a similar game that tied in with Toronto’s 2010 mayoral election, Ballot Blitz was promoted across Canada via Onestop’s…

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Design unveiled for new home of Sam’s signs

Toronto’s Ryerson University has revealed the architectural designs for its new student learning centre, which is planned to house the famous, heritage-designated signs of Sam the Record Man, the defunct music store it is replacing. Designed in part by Toronto-based Zeidler Partnership Architects, the eight-storey, 14,443-m2 (155,463-sf) learning centre will be built on the corner…

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Laurentian Bank builds video walls

Working with two Montreal-based digital signage firms, Laurentian Bank of Canada recently implemented custom-configured video walls shaped like its logo at new ‘boutique’ financial services centres. Vif Télé designed and installed the dynamic displays, while iGotcha Media provided the back-end technology to control them. The logo-shaped configurations (example pictured right), installed at branches in Lasalle…

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Coffee shop keeps streetcar passengers alert

Grinder Coffee in downtown Toronto is using a wall-mounted digital sign to help keep customers aware when the next streetcar is arriving. The café, which opened last year on Main Street, serves Montreal-style bagels and coffee to many waiting Toronto Transit Commission (TTC) riders. The screen uses real-time updates to show them when the next…

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